Turning Leads in to Buyers

August 27, 2011 by Shirleen Von Hoffmann Leave a reply »

Just finished my latest article for National Assoc. of Home Builders Idea’s Magazine.  the topic is, “turning leads into sales”…stay tuned, it’s a good one!  Here is an excerpt…

The registration card contains  all of the valuable information the builder and marketing team work so hard to get when they drive the traffic through the door.  It’s that same information the sales team needs to follow up and make that prospect a buyer.

Can you imagine being a Realtor and spending a day with a client, showing them property and not getting their contact information or not know every detail about your client and what they are looking for?  You would be wasting your time, energy and money.  Well it’s just as crazy for a New Home community to do the same.

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