How many prospects buy on the first visit?

May 6, 2011 by Shirleen Von Hoffmann Leave a reply »
by Scott Stroud, Builder Radio

* Only 2% buy on the first contact, but 2% BUY on the first contact!
* 3% buy on the second contact
* 5% of sales are made on the 3rd contact
* 10% are made on the 4th contact
* 80% of sales are closed on the 5th – 12th contacts.

Now, contrast these statistics with the fact that:

87% of all leads are never pursued
48% of all leads that are pursued are dropped after the first contact!
Up to 63% of the all leads eventually buy (from someone who followed up!)

Pretty amazing results isn’t it.  I know one of my biggest accounts took six years of follow up before they signed on…Who said follow up doesn’t pay off?

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2 Responses

  1. Scott Stroud says:

    Sobering statistics, but just look at the opportunities for those willing to keep in touch! Thanks for sharing this with your fans, Shirleen.

  2. No thanks to you Scott for posting this. I found it very interesting! Hope you are well! Talk soon.

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