New vs Resale: New Kitchens Rock!

April 6, 2012 by Shirleen Von Hoffmann Leave a reply »

It’s a tool used and known by stagers and decorators across the nation. A kitchen can sell a house.

A kitchen is the heart of a home. This is true in every nation. Kitchens are where we spend much of our time and with our families. It’s the room where we nourish our families and our spirits.

Kitchens today are different from resale kitchens.  They are important to entertaining with their open floor plans, they can be a focal point and the focus of your prospects.  It’s because of this that kitchens play such an important role in the buying process and when a prospects is comparing resale to new.

This one room is the showpiece of the house. You’ll see it every day and your guests will see it during most visits. This means buyers want homes with beautiful, up-to-date kitchens.

In Resale however, kitchens, can be one of the most expensive rooms to renovate. These projects can also be the most labor and time intensive of all home renovations. It’s not just a new layer of paint.  It can be a complicated and expensive including granite, countertops, flooring,  cabinets, fixtures, appliances, tile…

Are you reminding your new home buyers who are comparing you to resale of this?

Do you know how much a typical kitchen remodel is so you can easily quote it?

Scope out the competition.

Use open houses in your area

Take pictures of the kitchens on your IPad or I phone put your pictures of your models next to it and show your buyer swiping back and forth, from old to new.  It’s a very effective visual that gets the point of old vs new across quickly and effectively.

Do older homes have new solid wood cabinets and granite counters in today’s designer colors? Do they have floorplans that are modern and utilize the space to include family and friends?  Are they including new stainless steel appliances and dishwashers? I doubt it?

The bottom line is a kitchen can sell a home. Do a little research and find out how your kitchens compare with your competition and resale and talk up those benefits.

And finally, don’t forget to ask if a kitchen is important to them and dig deeper to find out the why’s…then it’s easy to show them the kitchen that fits their particular needs!

Have a great weekend and Happy Sales!

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