One of the first things I do with my private coaching clients is challenge them to discover their Value proposition. Now the term value proposition has been tossed around in business and in sales, so much so that it has lost it’s value proposition. Many Sales People don’t really know what I am talking about. Few people, however, seek to understand what a value proposition really is. Indeed, ask ten people to define value proposition and you’ll probably get ten different definitions.
So let me give you one that you can use: a value proposition is the collection of reasons why someone buys. That’s it! It’s not a statement that has a key benefit or two that you can use in a tight or capsulized way to describe why people buy. The value proposition is actually why they buy.
But when I ask you, “what is YOUR value proposition?”, I want to know why people want to buy from YOU?
Do you know why people would want to buy from YOU?
Do you have that value imprinted in your memory so you can tell someone quickly what your VALUE is?
What do you bring to the table?
At first when trust and rapport isn’t established, people may buy from you for different reasons. Perhaps they were comparing you to competitors, or they fell in love with your home.
But once they get to know you, what will they say about you when they walk away?
Are you a referable partner?
What Value proposition do you imprint on to your clients so they refer you and on prospects so they buy from you?
Give it some thought, it’s one of the most important things you can do on a Sales and personal level.
If you need help, call me or email me! Because my value proposition is that, I help Sales People develop their business in an easy to follow method that helps them realize their goals and dreams.